September 6, 2025
I am working on the preliminary steps to building a marketing campaign. Those preliminary steps are first building the interactive, connected websites, hopefully, to create a path into the future so that others may benefit from the assets created by my family.
Some artisans might like to produce and innovate upon the Andersen line. Others may make a product out of a completely different material. The products marketed on the Site just have to be consistent with the brand.
Andersen Design built a network of wholesale and retail customers. Wholesale accounts included main street stores, museum shops, department stores, and catalogs. Andersen collectors handed down their collections from one generation to the next.
My idea is that I can reconnect to this network using AI, and that is the goal I am working toward.
It begins with building the websites.
The three entities are Andersen Design, the wholesale entity, Andersen Studio, the retail gallery, and Mackenzieandersen.com- that’s me- the voice and the visionary.
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