Author: mackenziella
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Beyond The Pale of the Dictatorship of Innovation
Remote working, Soloentreprenuers and Category Pirates Arise! The complexity of creating a digital marketing channel felt overwhelming, but I knew that if I asked Claude, Claude would give a step-by-step plan that simplifies the decision-making process, turning it into something routine. I am familiar with the advantages of having a routine process because that is what…
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Navigating Creative Control in Independent Publishing
Publishing independently is challenging, but one has full creative control View the Stream! I spent some time working out the RSS feeds on MailChimp, only to discover that MailChimp now charges a fee for RSS feeds (newsletter delivery). Since Mailchimp did not inform me before I had done all the work, I found a free…
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Patterns in Stoneware Penguins and Trees
The signature on a ceramic work identifies the author, but the true signature is in the hand of the artist, which is as unique as handwriting. This one-of-a-kind vintage Emperor Penguin was created when the decoration for the production design was under development. The overall uniformity of the pattern is one of the keys to identifying…
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Colin Woodard’s History of Andersen Design
The Craft of Andersen Design was first published in Maine Boats and Harbors April May 2010 issue 109 I needed a history for my display at Barter’s Island Bees, a new local makers’ shop opening this Sunday at the entrance to the Boothbay Center, so I printed up Colin’s article, but the font was very…
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Hand Making Ceramics in the USA, The Medium is still the Message
I was raised in a ceramic business in the home, which was different from its surroundings, making me and my siblings outsiders in the classroom environment. When school closed and summer commenced, an alternate reality emerged, a world in which my family’s art was sought after by a wide range of humanity. I felt welcomed…
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A Business from Scratch
In the year 1952. Weston Neil Andersen and his wife, Brenda, founded Andersen Design. The business development was as handcrafted as the products it produced. I credit the “can-do” philosophy to my father’s roots in the farming culture. Farmers are very independent, self-reliant entrepreneurs. They grow things from the roots up and depend on the…
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Industrial Design, Now and Then: The Andersen Design Journey
Reinventing the online platform as an interactive B2B experience! In my last post, I wrote about an article that I came upon about a revival in cottage industries, Cottage Industry Revival: A Modern Twist on Contemporary Crafts. This is a story that I could have written about a cultural framework fitting my vision for Andersen Design…
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What Difference A Curve Makes
The Large Salad Bowl with the two tones of blue leaves has been around for a long time. All the while. I thought it was a beautiful decoration done on a bowl that had warped in the casting. Recently, when photographing the bowls together, I realized I was wrong. The reason I thought the bowl was…
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My Marketing Journal
Purchase Andersen Ceramics on the Andersen Studio Online Art Gallery! How to Simplify Complexity! What started out as a marketing project, inspired by this Medium article, Nobody Told Me Pinterest Could Make Me Money — Until I Found This Strategy I began several months ago, but before I could do that, I needed to structure…
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Hello world!
This is the website of Mackenzie Andersen, written in the interest of preserving the cultural legacy of Andersen Design established by my parents in 1952 on Southport Island, Maine. My Dad created two company identities Andersen Design which is the wholesale entity and Andersen Studio which is the retail gallery. Dad advised that if I…
