Purchase Andersen Ceramics on the Andersen Studio Online Art Gallery!
How to Simplify Complexity!
What started out as a marketing project, inspired by this Medium article,
Nobody Told Me Pinterest Could Make Me Money — Until I Found This Strategy
I began several months ago, but before I could do that, I needed to structure my current identity into a unified whole. The whole has three parts:
When I was a young girl, my father said to me that if I wanted to be happy in life, I should make myself part of something larger than myself. Within my complex world at home, my larger identity was Andersen Design. I was lucky that Andersen Design existed as a larger identity construct because the local community, consisting of my school environment, did not provide an identification space for me. I was an outsider at school but a natural-born insider within the social construct of Andersen Design. To this day, Andersen Design remains a holistic, connective field that unifies my identity.
My goal, or perhaps dream, is for this collective identity to include others, but today it i just myself. Perhaps if I succeed in my current project, which includes reconfiguration of the web identity to match the current reality, and then to construct an AI-driven sales and marketing channel, others will see the value of the unique enterprise established by my parents in 1952.
Andersen Design was always more than its artful products; it is also a philosophy. Today, that philosophy is hidden in the mists. It is my purpose to make that philosophy a voice in the new, rapidly changing world of work.
